The font size for body copy-the main content of your piece-should be approximately one-third that for headlines. The font size for subheads should be approximately half that for headlines. Combining our fonts and their weights in different ways adds depth and is useful for supporting our respective tones. Unclear about why you are required to purchase fonts, and why they aren’t just available for free download? Here is a great font licensing 101 guide that explains intellectual property, what you’re really getting when you purchase a font, and how you can utilize fonts in your materials.įont installation on a Mac Font installation on a Windows PCĬhoosing the right fonts can help your communication piece hit the mark. Every license is for use on one computer. You can choose between purchasing the font family or select individual font weights. If you are unable to purchase licenses for Goudy and Helvetica, please use Times New Roman in place of Goudy and Arial in place of Helvetica. At a minimum, we recommend purchasing the Regular, Italic, and Bold weights in Goudy and the Roman, Bold, and Italic weights in Helvetica. However, the fonts are not expensive to purchase (see below) and will help to keep your communications on brand. There are no free versions of these fonts available, and at this time, L&C does not have an institutional license. The two main fonts used in Lewis & Clark communications are Goudy Old Style Std (serif) and Helvetica Neue (sans serif).
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